About us

About us

Our history

Welcome to Panificio Antiche Tradizioni, where the essence of Sardinian tradition meets the artistry of baking. Our journey commenced in 2018, nestled in the idyllic village of Irgoli, Sardinia, with a rich legacy of over 70 years in the baking industry. Guided by authenticity, we set forth to carve our path in the world of artisanal bread.

Authenticity isn't just a word for us; it's a commitment etched into our very core. It’s reflected in our eco-conscious approach, from employing a photovoltaic system to meticulously sourcing materials with minimal environmental impact. We cherish the earth as much as we treasure our heritage.

Each grain we select, primarily stone-ground Sardinian wheat, speaks volumes of our dedication to authenticity and originality. It’s not just about the ingredients; it's the passion woven into every process, infusing our products with unparalleled uniqueness and genuine flavor.

Our roots run deep, honoring the same time-honored manufacturing procedures as our ancestors. It’s a deliberate choice, ensuring a journey back in time through the flavors we craft.

Panificio Antiche Tradizioni isn’t merely a personal brand; it’s a beacon of passion and expertise. Our bespoke private label service stems from an unwavering commitment to detail, guiding every stage of production to deliver a product ready for market that bears the stamp of your vision.

Over time, we’ve carved a place in diverse markets, from Ho.Re.Ca to large-scale retail and individual customers. Our commitment to authenticity resonates on tables across Sardinia and beyond.

Ah, the heart of our offering—Carasatu Bread. In Sardinia, it’s a staple, an unmissable delight. Our secret lies in the natural rise of our dough, patiently resting on the cotton cloth, "SA TIAZZA," for that second rise. It's this phase that defines our uniqueness, where human touch shapes each pastry, ensuring our high standards are met.

As the pastry grows during baking, it forms a giant ball, deflated and rolled out to obtain two soft sheets—su pane lentu—ushering in the process of carasatura or biscuit baking. Thus, the name of our beloved Sardinian specialty—CARASATU BREAD.

Our repertoire boasts not just the classic Carasatu but also the Carasatu Guttiau, enhanced with oil and salt, the wholesome Wholemeal Carasatu, and the bold SPICY Carasatu Guttiau. Six spices—Vegetable Charcoal, Myrtle, Garlic, Onion, Rosemary, and Oregano—unite tradition and modernity, a testament to our dedication to satiating even the most discerning palates.

At Panificio Antiche Tradizioni, each loaf embodies our commitment to tradition, craftsmanship, and the unmistakable flavors of Sardinia. Join us in savoring the heritage of every slice of our artisanal Carasatu bread.

Gianfranco Secci, the visionary founder of Panificio Antiche Tradizioni, embodies the soul of Sardinian baking heritage. Born and raised in the charming village of Irgoli, Sardinia, Gianfranco was immersed in a world where the aroma of freshly baked bread was a daily symphony.

The Secci family had already woven a tapestry of baking excellence for over 70 years when Gianfranco, with an unwavering passion and a deep reverence for tradition, decided to continue this legacy in 2018. His decision wasn’t just about carrying forward his parents' business; it was a dedication to preserving an age-old craft while breathing new life into it.

Authenticity became Gianfranco's guiding light. It wasn't just a principle; it was a philosophy deeply ingrained in every facet of his work. From respecting the earth through sustainable practices like implementing a photovoltaic system to meticulously selecting grains, predominantly stone-ground Sardinian wheat, Gianfranco ensured that authenticity reverberated in every loaf.

His journey wasn't just about baking bread; it was about upholding a legacy and infusing it with a contemporary essence. The commitment to marrying tradition with innovation led to the introduction of diverse flavors of Carasatu bread, a seamless blend of heritage and modern taste.

Beyond being an entrepreneur, he embodies the essence of the artisanal craft—a confluence of dedication, passion, and a relentless pursuit of perfection. His commitment to maintaining the time-honored manufacturing procedures of his ancestors ensures that every bite of Carasatu bread offers a nostalgic journey into the past.

Gianfranco's legacy isn't confined to the success of Panificio Antiche Tradizioni; it’s a celebration of Sardinian culture, craftsmanship, and the flavors that define the region. His story, etched in every loaf, invites everyone to experience the heart and soul of Sardinia through the artistry of artisanal bread-making.